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We are a digital production agency and offer expert level services in development of websites, interactive online applications, and banner advertising.

  • Flash and HTML5 animation
  • ActionScript and XML
  • Front-end and back-end integration: Ajax, content management systems, databases, web services
  • Traffic measurement: Omniture, Dart, Atlas, WebTrends, Google Analytics, Google AdWords, Yahoo Analytics
  • Ad vendor integration
  • Traditional, rich media, and data driven real-time OLA
  • File size and performance optimization
  • Game development
  • Audio/video integration
  • Optimization for high-definition retina screens on desktop and mobile
TweenOrScript, Inc.
292 Newbury Street, Suite 302
Boston, MA 02115
email: info@tweenorscript.com
phone: 617-515-2155

Valassis / eCircular

Client: Valassis Communications
Project: eCircular

This database driven Flash-based application was built for traditional brick and mortar retailers as an alternative to their already existing weekly newspaper inserts. It allowed users to create shopping lists, print coupons, and purchase products directly online. The interface was fully customizable through xml, which allowed for easy licensing and quick deployment for new clients.

- 2008 Winner at MITX Interactive Awards in
Rich Internet Application (RIA) category
- 2008 International Davey Awards
Silver Medal for Best Online Application

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Novell / Hash-It-Out

Client: Novell
Agency: PJA Advertising & Marketing
Project: Hash-It-Out

Development of user interface and front-end of an application which in real-time tracked various topics discussed on Twitter. The application supported an unlimited number of competitions and was self-running using PHP and XML.

- 2009 Hatch Award for Best Innovative Website
- 2009 Hatch Award for Best Social Media
Experience

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Ore Pharma / Homepage

Client: Ore Pharma
Agency: PJA Advertising & Marketing
Project: Corporate Homepage

Flash development for the centerpiece of the redesigned Ore Pharma's homepage. The goal was to deliver an effective marketing message through animation, while making it easy to localize, maintain, and control all copy and animation through xml.

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Ness / Homepage

Client: Ness
Agency: PJA Advertising & Marketing
Project: Corporate Homepage

Flash development for an animated slideshow. Navigation, text and animation properties were all dynamic through xml. Built with localization in mind, with special support for both Asian languages and Hebrew alphabet, which dictated dynamic text alignment and animation direction.

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SolidWorks / Blast to 3D

Client: SolidWorks
Agency: Bluefish
Project: Blast to 3D Microsite

Flash development for the entire site: scripted and timeline animation, custom video player with time and interaction analytics, Vignette/CMS integration, WebTrends tracking, form validation and processing with data capture, xml for easy maintenance, built-in automatic layout adjustments for a "fluid-design" to ensure the presentation looked great across all localized sites and languages.

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TrendMicro / Homepage

Client: TrendMicro
Agency: PJA Advertising & Marketing
Project: Corporate Homepage

XML configurable Flash promo area for Trend Micro's homepage. The module featured real-time 3D image transformations in an iTunes like Cover Flow animation and Unicode language support for Latin and Asian alphabets to allow for easy localization. The module was deployed across all international sites of this global company.

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Genzyme / In Step with SYNVISC

Client: Genzyme
Agency: Valassis Communications
Project: In Step with SYNVISC

Flash development for a dynamic homepage where personalized content was presented based on individual user's site analytics. Video host greeted visitors and invited them to register or explore various sections of the site. During session inactivity the host entertained users with relevant health trivia and returning users were offered to take polls.

All homepage functionality, including site registration and polls were built in Flash which enabled tight integration with video content and truly personalized experience.

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Harvard / PHMI

Client: Harvard
Agency: Azility
Project: Partners Harvard Medical International

Flash development for a homepage slideshow and interactive map promoting global reach of the Harvard Medical International's network. Slideshow randomly pics one of the slides to start with to give returning visitors a chance to see more content and to make the homepage look fresh and dynamic. All text and links were stored externally in a text file to allow for easy maintenance without having to modify Flash source files.

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Novell / Your Linux Is Ready

Client: Novell
Agency: PJA Advertising & Marketing
Project: Your Linux Is Ready Campaign

A series of rich-media video banner ads leading to a rebranded homepage and a number of inner level pages, all supporting the "Your Linux Is Ready" campaign. Heavy use of xml for all website content to enable the client to maintain it themselves and to localize the animations for all supported languages without having to make any edits to Flash files.

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Aramark / Homepage

Client: Aramark
Agency: AMP Agency / Alloy Media & Marketing
Project: Corporate homepage

Flash development for an xml controlled homepage promo area. The promo worked as a self running slideshow showcasing content in various sections of the site. All content (including copy, text formatting, links, and images) was external to the Flash file and contained in xml to allow the client for easy maintenance.

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Trip Advisor / Contextual Ads

Client: Trip Advisor
Project: Contextual Ads

A series of dynamic Flash ads for various campaigns that auto-detected what travel destinations users searched for and displayed appropriate location specific, real-time, and contextual content. This custom solution developed in cooperation with Google's DoubleClick allowed for using a handful of nicely designed animated banners to serve an unlimited number of travel destination queries.

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Rue La La / Modal App

Client: Rue La La
Project: Modal application window

PHP/database driven Flash application module, with a Flash-based testing admin console, to dynamically display newest arrivals and current promotions on this e-commerce site.

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Juniper Networks / Homepage

Client: Juniper
Agency: PJA Advertising & Marketing
Project: Corporate Homepage

XML based, multilingual, ActionScript animated promotional module for the homepage of Juniper Networks. Special attention was paid to localization requirements like multi-color custom font gradient text, to ensure consistent look and feel across all language versions: US English, UK English, Chinese, French, German, Japanese, Korean, Spanish, and Taiwanese.

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U.S. Cellular / Believe in Your Cell

Client: U.S. Cellular
Agency: AMP Agency / Alloy Media & Marketing
Project: Believe in Your Cell Campaign

Flash production for an interactive homepage slideshow and a fun animated quiz that matched users with cell phones based on answers about their lifestyles. Standard xml usage for code and content separation.

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Cumberland Farms / Chill Zone

Client: Cumberland Farms
Agency: Full Contact Advertising / Oasis
Project: Summer 2009 Chill Zone Ad Campaign

Flash development for OLA: timeline and scripted animation, standard units, synched units, expandable units, interactive game, support for EyeBlaster platform.

2010 Hatch Award for Best Integrated Campaign

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Webster Bank / "We" Ad Campaign

Client: Webster Bank
Agency: Kelliher Samets Volk
Project: "WE" campaign microsite

Flash development for a microsite in support of the "WE" ad campaign. The main element of the site was a rotating wheel with different people representing various offerings of the bank. All user interactions were tracked with Google Analytics and special attention was paid to ensure all content could be easily viewed and maintained within bank's existing proprietary content management system provided by Sapient.

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Yahoo / Holiday Mojo

Client: Yahoo
Agency: PJA Advertising & Marketing
Project: Holiday Mojo

This Winter Holidays social app was modeled after the original Social Mojo experience developed by The Barbarian Group. The site analyzed Twitter users' activity based on public Twitter data and matched them to a Christmas-themed character. Aside from advanced AS3 coding, we did a lot of cartoon animation! Displayed results promoted various sections of Yahoo.com according to a scoring formula, and encouraged users to post their results to Facebook and back to Twitter. As found on mashable.com: "It's cute, harmless and yet another way to celebrate the time of year. So what kind of seasonal Twitter user are you? Just enter your Twitter name to find out".

- 2010 MITX Award Finalist in Social Media
- 2009 Mashable Hot Trending Topic

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HH Gregg / New Stores Promo Website

Client: HH Gregg
Agency: 89 Degrees
Project: New Stores Promo Website

Worked with client's in-house team to develop a promotional website that advertised new store openings throughout the country. The site was tightly integrated with geo-targeted online advertising that drove users to specific store openings and displayed relevant data. The site was built in AS3, supported by a database, and integrated with Google Maps, Atlas Tags, Google AdWords, Google Analytics, and proprietary RedPlum Tracking.

- 2011 WebAward for Retail Standard of Excellence
- 2011 WebAward for Outstanding Achievement in
Website Development

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Boston Symphony Orchestra / Beethoven Music Lab

Client: Boston Symphony Orchestra
Agency: Gray Matter Entertainment
Project: Beethoven Music Lab

Used Flash to build interactive tools that educated users about classical music and allowed them to compose their own pieces through an easy to use drag-and-drop interface.

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Emirates Airlines / Destination Quiz

Client: Emirates Airlines
Agency: ISM Boston
Project: Destination Quiz

This Flash project was an xml based interactive quiz that entertained and educated users with trivia questions about popular Emirates Airlines destinations. Questions were pulled randomly from a longer list to avoid predictability, destinations were mapped on a spinning globe for a visual effect, and users were able to receive hints for easier guessing. The project featured a send-to-a-friend functionality and was integrated with social media and Google Analytics. Because of excellent code portability and file size optimization, the quiz website was later repurposed for rich-media expandable banners.

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Novell / Cube Ad

Client: Novell
Agency: IDG Communications
Project: Cube Ad

IDG owns many sites where it publishes tech articles and drives revenue from ads. Because all ads live on IDG sites, it allows them for great creative and technical freedom without the usual file size limitations. IDG wanted to produce a unique style ad for Novell that could be templatized for easy reskin and resell to other clients. We developed a 3D rotating cube ad where ActionScript rendered cube sides from static images at runtime, and 3D spinning with acceleration was controlled by mouse movement. The ad was able to detect what type of content each side represented, and it would appropriately show link for more info, pdf download, or launch a video player. The ad was setup to automatically track each user interaction and clickthrough.

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Chase / Sapphire

Client: Chase
Agency: PJA Advertising & Marketing
Project: Sapphire banners and landing pages

We developed a number of expandable poll banners that displayed current results and collected users' opinions. Data collection and submission had to adhere to Chase's security restrictions for session authentication and data validation. All graphs were dynamically animated to reinforce the idea that the user was viewing live data. Each banner was served based on geo-targeting, and the displayed Zagat rated restaurants were relevant to the user's approximate location. All clickthrough landing pages were based on one xml configurable and data driven template. Users we able to reconfigure the landing page in real-time by choosing a different city or region from a simple pulldown.

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Communispace / Homepage

Client: Communispace
Agency: Mechanica
Project: Homepage refresh

Communispace was undergoing a major redesign of the whole site. With the scheduled launch months away, we were asked to design and produce an interim homepage that would incorporate the new branding. Working with the existing html template, we redesigned mainly the promo area and made all content editable through xml to enable client edits using their Ektron content management system.

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IDG Communications / WindowShade

Client: IDG Communications
Project: WindowShade

IDG wanted to create a pushdown banner template that could easily be deployed across all their brand websites: CIO, CSO, Computerworld, InfoWorld, and others. Based on their designs, we developed an xml driven template that allowed for content changes on the fly. While being modular, it also allowed for swapping out branding elements, to allow for easy reskinning and reselling to various IDG clients. We used Actionscript to create an animated news ticker and to animate transitions. The ad was smart enough to detect what type of content lived on the details pages and served appropriate details layout: link for more info, link to a pdf download, or a custom video player.

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SolidWorks / Main Site

Client: SolidWorks
Project: Main Site

We were asked to use our Flash and ActionScript expertise to help develop a number of interactive components. Most visible was the homepage xml/database driven interactive slideshow with dynamic number of items, support for custom fonts, external content, and multiple languages. We also developed a countdown timer announcing the launch of the new website and a custom video player. The player was fully configurable through client's content management system which allowed for per video customization: setting player dimensions and behaviors, using optional "YouTube style" related links, and turning individual video controls on and off.

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